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Everything shown here uses sample text and placeholder photos — real products are on their way. Jump to a category below.
Cat Litter
Fresh, fast-clumping, low-dust
Best SellerCloudClump Fresh Litter
Ultra-absorbent clumping litter with a light lavender scent that keeps the litter box smelling fresh for days.
PureClean Unscented Litter
Fragrance-free formula for sensitive noses, with powerful odour-trapping crystals and minimal dust.
SilicaGlow Crystal Litter
Long-lasting silica crystals absorb moisture and odour instantly, lasting up to a month per bag.
Eco-FriendlyEcoPaws Natural Wood Litter
Biodegradable pine litter that's gentle on paws and easy on the planet, with natural odour control.
Toys
Hours of pouncing, batting & fun
Best SellerFlutter Feather Wand
An irresistible feather teaser wand that brings out your cat's playful hunting instincts.
Catnip Mice 6-Pack
Soft plush mice stuffed with premium catnip for endless batting, pouncing and tossing fun.
PlayBeam Laser Pointer
A rechargeable laser toy with rotating patterns to keep active cats entertained for hours.
NewWhisker Puzzle Feeder
A treat-dispensing puzzle toy that combines playtime with mental stimulation and slower feeding.
Food
Balanced, tasty, vet-approved
Best SellerOcean Salmon Pâté
A grain-free wet food pâté made with real salmon, rich in omega-3s for a glossy coat.
FarmTable Chicken Kibble
A complete dry food with real chicken as the first ingredient, formulated for adult cats.
TinyPaws Kitten Formula
Nutrient-dense kibble sized for little mouths, supporting healthy growth in kittens.
NewSeaBite Tuna Treats
Freeze-dried tuna treats with a single ingredient — great for training or a tasty reward.
Accessories
Beds, bowls, carriers & more
Best SellerCloudNap Cozy Bed
A plush, machine-washable bed with raised sides for cats who love to curl up and feel secure.
WhiskerFree Ceramic Bowl
A wide, shallow ceramic bowl designed to keep whiskers comfortable during every meal.
RoamEasy Travel Carrier
A sturdy, well-ventilated carrier with a soft liner, perfect for vet visits and travel.
NewClawHaven Scratch Post
A tall, sisal-wrapped scratching post with a plush perch on top for napping after playtime.
Not ready to buy online yet — this is a first look at what's coming. Have a question about a product? Get in touch.